These gear rollers are used in the production of insulated coffee cup sleeves just like the one you are holding while you scan this page. 

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While the sleeve its self may seem unassuming, the precision that goes into making sure that each cup is indistinguishable to the user is often overlooked as a result. 

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The truth is that the sleeve needs to serve its purpose every time. At its core it is a safety item just like a pair of gloves or a hard hat, but it is also used to ensure that the customer sipping that warm brew gets a subconscious sense of familiarity. 

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Your coffee is uniquely yours! whether taken black, or with extra shots of your favorite flavor and topped with a cute flower silhouette it is "your" coffee, but the way it feels in your hands is a result of our craftsmanship. 

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Each dimple in your cup is embossed with the precision of a human hair! The gears that keep these dies aligned and in time with one another must mesh tightly, and track in a  way that never binds even under force while keeping up with the 146 billion cups sold each year.